Background

Dynamic professional with international experience across US, Asia, Europe, and Latin America markets. Connect with consumer needs, drive product data integrity, and excel in data governance. Bring strategic, goal-focused, and creative perspective to every challenge. Adept at building relationships and thriving in collaborative environments. Support billion dollar initiatives and consistently exceed ambitious targets. Technologically savvy with strong art and science acumen, particularly knowledgeable in trend awareness and social media as content creator. - Product Management - Product Research and Creation - Consumer Centric Experience Enhancement - Project Management - Trilingual (English, Portuguese, Spanish) - Data-Driven Process Optimization - Team Leadership - Inventory Management - Content Strategy and Operations - Training Development and Execution ADDITIONAL RELEVANT EXPERIENCES: - Global Footwear Samples Analyst - NIKE, INC., Beaverton, OR, USA - Marketing Manager - ITAÚ / UNIBANCO, São Paulo, Brazil - Marketing Supervisor - VARIG AIRLINES, São Paulo, Brazil

Job experience

• January 2020 - present
  Content Creator - Community Builder
  MR. JERSEY, YouTube / Instagram
  

  Beaverton, OR, USA

  YouTube: youtube.com/@MrJersey
  Create and produce engaging video content focused on football shirt niche, encompassing detailed product reviews, care tips, collection showcases, interviews, and community building. Leverage fluency in English, Portuguese, and Spanish to connect with diverse global audience to enhance engagement and reach.
  • Strategized and executed targeted content initiatives centered around football-shirt-related topics, fostering engagement with niche audience and achieving reach of 5M+ views across YouTube and Instagram.
  • Championed content strategies across YouTube and Instagram, amplifying brand visibility and engagement.
  • Managed diverse content types, including videos and social media posts and curated 1K+ Instagram posts, garnering 17K+ engaged followers.
  • Spearheaded content optimization, boosting search visibility and engagement metrics.
  • Produced 600+ YouTube videos, accumulating 25.8M impressions and 16K+ subscribers.
  

• January 2021 - June 2024
  Senior Product Information/Project Manager
  NIKE, INC
  

  Beaverton, OR, USA

  Managed strategic projects and initiatives to drive cross-functional collaboration and ensure product-data-accuracy reflects value and classification across systems to ultimately enhance consumer experiences. Focused on data governance initiatives to develop and enforce policies, conduct comprehensive audits, create standard operating procedures (SOPs), streamline processes, and ensure data integrity.
  • Ensured 100% data health each season by aligning product data with consumer needs and organizational goals, driving efficient and successful product launches.
  • Led team of analysts, increasing product data integrity and ensuring alignment with data governance standards.
  • Developed targeted training programs using Agile to foster continuous learning and process improvement, reducing data discrepancies 90%, boosting customer satisfaction, and strengthening relationships with athletes and teams.
  • Directed product data management, ensuring alignment with company strategy and data governance policies.
  • Influenced team to adhere to data governance policies, increasing data accuracy for marketing names 100% and enhancing decision-making.
  • Spearheaded development of innovative sustainability auditing process and tool in partnership with automation team, reducing product score errors 100% and enhancing sustainability initiatives.
   
  

• January 2013 - December 2020
  Product Information Analyst
  NIKE, INC
  

  Beaverton, OR, USA

  Led product data management across multiple sports categories, including Global Football, Sportswear, NFL, Running, Men’s and Women’s Training, and Tennis, supporting apparel, footwear, and accessories to streamline product flow and optimize processes. Conducted data analysis to drive informed decision-making. Facilitated cross-functional leadership to align product line managers, developers, and other teams. Managed products in global and regional markets.
  • Crafted validation process to ensure accurate key attribute assignment before product finalization, reducing error rates 100% and enabling timely consumer orders.
  • Enhanced partner satisfaction by delivering precise information, increasing partner feedback scores 95%.
  • Enhanced E-commerce consumer experience on Nike.com for headwear styles by harmonizing key attributes across various business units, ensuring consistency and enabling streamlined product search functionality for consumers.
  • Established standard operating procedure (SOP) to centralize best practices, improving team-wide alignment with business’ nuances by 30% and optimizing efficiency.
  

• June 2018 - December 2018
  Global Sports Marketing Product Operations Manager
  NIKE, INC
  

  Beaverton, OR, USA

  Drove thought leadership and strategic alignment with marketing and leadership stakeholders to enhance global buying communications and processes. Managed and optimized operations to meet growing seasonal and sports moment needs and ensure exceptional service for teams, schools, clubs, and athletes.
  • Initiated and streamlined global football accessories order process, optimizing efficiency and achieving 100% alignment across all dimensions.
  • Simplified seasonal products ordering by influencing Nike buyers to adopt standardized request form, enhancing communication with third-party supplier (JR286) and reducing late requests 90%.
  • Led weekly operations meetings to review product status, gather feedback, and resolve issues, ensuring process improvements and strategic alignment, while utilizing SAP to check for discrepancies and ensure data accuracy.
  

• June 2013 - December 2013
  Product Line Manager - Global Football Tee
  NIKE, INC
  

  Beaverton, OR, USA

  Directed cross-functional teams to deliver products aligned with consumer needs. Developed revenue growth strategies, margin expansions, and product marketing alignments. Presented strategies and managed quick strike initiatives.
  • Directed all quick strike federations t-shirt initiatives for 2014 World Cup, expanding product offering for summer 2014 season and achieving 60% increase in revenue.
  • Spearheaded specialized t-shirt campaign inspired by 2013 - 2014 Barcelona away kit and leveraged nostalgia and popularity surrounding jersey, driving engagement, fueling sales, and growing revenue.
  • Awarded Nike Milestones Award for outstanding contributions to the Global Football Product Creation team.
  

Education

• ESPM Business School - São Paulo - Brazil
  MBA - Services Marketing
  

  - present
• Mackenzie University
  Bachelor in Advertising and Marketing
  

  - present

• Project Management Professional (PMP)
  Project Management Institute (PMI)
  

  - present

  Exam pending
• Project Management Certificate
  Portland State University
  

  January 2022 - July 2022